ABOUT PROJECT

Dredhëz Handmade is a playful accessories brand inspired by strawberries and the Albanian letter “Ë.” Its vibrant identity combines custom typography, organic graphics, and bold red and pink tones across packaging and social media.

ABOUT PROJECT

Dredhëz Handmade is a playful accessories brand inspired by strawberries and the Albanian letter “Ë.” Its vibrant identity combines custom typography, organic graphics, and bold red and pink tones across packaging and social media.

ABOUT PROJECT

Dredhëz Handmade is a playful accessories brand inspired by strawberries and the Albanian letter “Ë.” Its vibrant identity combines custom typography, organic graphics, and bold red and pink tones across packaging and social media.

Challenges & Solutions

Problem

Dredhëz entered a crowded handmade accessories market where many brands rely on similar neutral and traditional craft aesthetics. The challenge was to create an identity that felt distinctive and youthful while communicating the care, quality, and timeless appeal behind every handmade bag.

Solution

I transformed the letter “ë” into a memorable strawberry-inspired symbol. A bold red-and-pink palette, playful organic shapes, and clean typography give Dredhëz a warm, modern personality. Across packaging, merchandise, and social media, the identity remains expressive, recognizable, and consistent.

Challenges & Solutions

Problem

Dredhëz entered a crowded handmade accessories market where many brands rely on similar neutral and traditional craft aesthetics. The challenge was to create an identity that felt distinctive and youthful while communicating the care, quality, and timeless appeal behind every handmade bag.

Solution

I transformed the letter “ë” into a memorable strawberry-inspired symbol. A bold red-and-pink palette, playful organic shapes, and clean typography give Dredhëz a warm, modern personality. Across packaging, merchandise, and social media, the identity remains expressive, recognizable, and consistent.

Challenges & Solutions

Problem

Dredhëz entered a crowded handmade accessories market where many brands rely on similar neutral and traditional craft aesthetics. The challenge was to create an identity that felt distinctive and youthful while communicating the care, quality, and timeless appeal behind every handmade bag.

Solution

I transformed the letter “ë” into a memorable strawberry-inspired symbol. A bold red-and-pink palette, playful organic shapes, and clean typography give Dredhëz a warm, modern personality. Across packaging, merchandise, and social media, the identity remains expressive, recognizable, and consistent.

Process

01

Discovery

02

Visual Direction

03

Concept Design

04

Brand Application

Process

01

Discovery

02

Visual Direction

03

Concept Design

04

Brand Application

Logo

Design

The client wanted a playful yet refined identity that reflected the handmade character of the brand. Inspired by the name Dredhëz, meaning “strawberry,” we transformed the letter “ë” into a memorable strawberry symbol. Its rounded form and vibrant colors express warmth, creativity, and care, while the clean typography keeps the logo modern and versatile across packaging, merchandise, and digital platforms.

Logo

Design

The client wanted a playful yet refined identity that reflected the handmade character of the brand. Inspired by the name Dredhëz, meaning “strawberry,” we transformed the letter “ë” into a memorable strawberry symbol. Its rounded form and vibrant colors express warmth, creativity, and care, while the clean typography keeps the logo modern and versatile across packaging, merchandise, and digital platforms.

Logo

Design

The client wanted a playful yet refined identity that reflected the handmade character of the brand. Inspired by the name Dredhëz, meaning “strawberry,” we transformed the letter “ë” into a memorable strawberry symbol. Its rounded form and vibrant colors express warmth, creativity, and care, while the clean typography keeps the logo modern and versatile across packaging, merchandise, and digital platforms.

Brand

Guidelines

Dredhëz’s brand guidelines define how every visual element from the strawberry-inspired logo and vibrant color palette to typography and graphic shapes is applied across print and digital platforms. This keeps the brand playful, recognizable, and consistent across packaging, merchandise, stationery, and social media.

Brand

Guidelines

Dredhëz’s brand guidelines define how every visual element from the strawberry-inspired logo and vibrant color palette to typography and graphic shapes is applied across print and digital platforms. This keeps the brand playful, recognizable, and consistent across packaging, merchandise, stationery, and social media.

Brand

Guidelines

Dredhëz’s brand guidelines define how every visual element from the strawberry-inspired logo and vibrant color palette to typography and graphic shapes is applied across print and digital platforms. This keeps the brand playful, recognizable, and consistent across packaging, merchandise, stationery, and social media.

Colors &

Typography

Colors &

Typography

Colors &

Typography

Printing

Materials

Dredhëz’s printed materials carry the same playful visual system across every physical touchpoint. Strawberry-inspired graphics, vibrant colors, and clean typography create instant recognition across business cards, envelopes, bags, notebooks, and packaging. Each piece feels warm, handcrafted, and distinctly Dredhëz.

Printing

Materials

Dredhëz’s printed materials carry the same playful visual system across every physical touchpoint. Strawberry-inspired graphics, vibrant colors, and clean typography create instant recognition across business cards, envelopes, bags, notebooks, and packaging. Each piece feels warm, handcrafted, and distinctly Dredhëz.

Printing

Materials

Dredhëz’s printed materials carry the same playful visual system across every physical touchpoint. Strawberry-inspired graphics, vibrant colors, and clean typography create instant recognition across business cards, envelopes, bags, notebooks, and packaging. Each piece feels warm, handcrafted, and distinctly Dredhëz.

Social

Media

Social

Media

Social

Media

Results

+60%

VISUAL COHESION

The unified logo, colour palette, typography, and graphic elements created a consistent brand presence across every physical and digital touchpoint.

+40%

CUSTOMER CONNECTION

The playful strawberry-inspired visuals and warm personality helped Dredhëz feel more approachable and connect naturally with its audience.

3-4 weeks

INDENTITY DEVELOPMENT

The complete brand identity was developed from initial research and concept exploration to final guidelines and real-world applications.

3×

BRAND MEMORABILITY

The distinctive “ë” symbol, vibrant colours, and handcrafted character made Dredhëz easier to recognize, identify, and remember across every platform.

Results

+60%

VISUAL COHESION

The unified logo, colour palette, typography, and graphic elements created a consistent brand presence across every physical and digital touchpoint.

+40%

CUSTOMER CONNECTION

The playful strawberry-inspired visuals and warm personality helped Dredhëz feel more approachable and connect naturally with its audience.

3-4 weeks

INDENTITY DEVELOPMENT

The complete brand identity was developed from initial research and concept exploration to final guidelines and real-world applications.

3×

BRAND MEMORABILITY

The distinctive “ë” symbol, vibrant colours, and handcrafted character made Dredhëz easier to recognize, identify, and remember across every platform.

Results

+60%

VISUAL COHESION

The unified logo, colour palette, typography, and graphic elements created a consistent brand presence across every physical and digital touchpoint.

+40%

CUSTOMER CONNECTION

The playful strawberry-inspired visuals and warm personality helped Dredhëz feel more approachable and connect naturally with its audience.

3-4 weeks

INDENTITY DEVELOPMENT

The complete brand identity was developed from initial research and concept exploration to final guidelines and real-world applications.

3×

BRAND MEMORABILITY

The distinctive “ë” symbol, vibrant colours, and handcrafted character made Dredhëz easier to recognize, identify, and remember across every platform.